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Job Title : Digital Marketing Apprentice
Location : Northwich, Cheshire, CW9 5BF
Position Type : Apprenticeship
Apprenticeship : Digital Marketing Level 3
Sector : Information and Communication Technology (ICT)
Vacancy Reference : VAC-00639
Brief Description : We have an exciting new digital marketing apprenticeship opportunity based in Northwich, Are you looking to launch your career in digital marketing?

 

Qualifications Required : • Have a genuine interest, skills and experience in digital marketing
• IT literate with knowledge and experience in Microsoft Office programmes
• Creative and able to articulate ideas and suggestions
• Possess a good customer service ethic
• Have a good standard of verbal and written English
• Have at least 5 GCSEs (A*-C) including Maths and English.
Vacancy Detail : We are currently recruiting for a Digital Marketing Apprentice. This exciting opportunity is ideal for someone looking for a structured, supportive and challenging digital marketing apprenticeship and we're looking for a motivated and enthusiastic individual to join our dynamic team. This programme will give you the opportunity to carry out a real job responsibility, coupled with a focus on training and development.

Responsibilities
• Implementing social media strategy
• SEO strategy and writing SEO content
• Input into overall marketing activities and campaigns
• Liaising with suppliers and events
• Reaching out to thought leaders and developing the overall exposure of Building & Interiors based clients
• You will be working on exciting projects for a variety of companies.

The company
The Company have over 30 years’ experience in marketing construction and interiors businesses. They have a comprehensive understanding of the specification process and how to communicate effectively to architects, specifiers, developers, contractors and every other industry professional, They managed well-known brands and marketing departments for leading Construction, Building Product, Glass, and KBB organisations. Therefore they understand and empathise with the challenges companies face in the marketplace today. They offer services to increase sales, generate enquiries, raise awareness of brands, launch a new products or services, or other unique challenges. They work with client to understand their goals and bring energy and fresh ideas to the table when they create marketing campaign strategies to help guide businesses to achieve their goals. The company support their apprentices to grow as much as you want to and develop your career in a direction you want.

Throughout the duration of the apprenticeship, you will receive training through blended learning. This combines online technical training within a virtual classroom, as well as real-world and practical experience with your employer. The certifications you gain are highly respected and globally recognised. The skills, knowledge and experience you will gain whilst on the programme are invaluable. Giving you the best possible start to your professional career within the marketing sector


Positions Available : 2
Working Week : Monday - Friday
Salary : Apprenticeship Minimum Wage
Application Deadline Date : 26/11/2021
Possible Start Date : 06/12/2021
Personal Qualities : The ideal candidate would need to have a genuine interest in marketing. Attitude is everything, you will be keen to learn, embrace new things and a ‘can do’ attitude.
You will be early in your career or have started to develop skills off your own initiative.
Enthusiasm is the most important quality for the company!
Skills Required : In an ideal world, but not essential, you will have a basic understanding of the following:
• Search Engine Optimisation (SEO)
• Social Media scheduling
• Social Media engagement
• Copywriting/blog writing
Future Prospects : Genuine Progression into a permanent role for the candidate.
Training to be Provided : CORE MODULES

Marketing Principles
Develop an understanding of the range of digital marketing principles, strategies and techniques.
Key Topics:
• Customer engagement and market segmentation
• Customer lifecycle
• Digital and Social Media Strategies
• Exploiting real-time information
• Digital marketing campaigns

Digital Marketing Business Principles
Develop an understanding of search marketing, search engine optimisation and Pay-Per-Click, email marketing, web analytics and metrics, mobile apps and how these can work together.
Key Topics:
• Security levels necessary to protect data
• Digital etiquette
• Customer Relationship Management systems
• Understand the differences between all the major digital and social media platforms
• Plan digital content based on audience needs
• How a digital marketing team works in a business environment

Principles of Coding
Develop knowledge in the range of concepts, approaches, software languages and techniques that are applicable to Principles of Coding.
Key Topics:
• Compatibility of code on different platforms
• Components involved in web development
• Hosting and serving
• Search Engines
• How local (cookies) or session data storage is utilised
• Programming languages and how they apply to building digital products (html/javascript)

Google Analytics IQ
Develop knowledge to be proficient in Google Analytics and be effective at leveraging Google Analytics within their organisations.
Key Topics:
• Layout, reporting, campaign and conversion tracking
• Data collection, setup and configuration
• Analysis tools and techniques
• Advanced marketing tool
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