Digital Marketing Apprentice
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Location: Bristol, BS34 5BB
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Type: Apprenticeship
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Salary: £9,600.00 per year
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Sector: Information and Communication Technology (ICT)
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Ref: VAC-00735
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Application Deadline Date: 22/10/2021
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Start Date: 25/10/2021
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Positions Available: 1
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Working Week: Shift pattern: 9am-5pm, 8am-4pm
Brief Description
Are you looking to launch a career in marketing? Do you have a passion for writing?
If so, our Digital Marketing Apprenticeship will get you off to a flying start.
Qualifications Required
To be considered for this role, you must have at least a B/5 grade in GCSE English and C/4 grade in GCSE Maths. You would look to have gained a GCSE/BTEC/A Level in Business Studies, Media or Marketing.
Personal Qualities
The company require a bright, enthusiastic and hardworking individual with a genuine desire to learn and to build a career. The company are looking for someone with a positive, highly self-motivating, can-do attitude and who isn?t afraid to ask questions.
Skills Required
? A focus on people and communication
? An interest in IT would be helpful
? Fire and passion for Digital Marketing
? Proactive
? Must be someone who loves writing, perhaps a blogger or an author
? Experience of writing large essays
? Must have an ambition to write content
Training to be Provided
CORE MODULES
Marketing Principles
Develop an understanding of the range of digital marketing principles, strategies and techniques.
Key Topics:
? Customer engagement and market segmentation
? Customer lifecycle
? Digital and Social Media Strategies
? Exploiting real-time information
? Digital marketing campaigns
Digital Marketing Business Principles
Develop an understanding of search marketing, search engine optimisation and Pay-Per-Click, email marketing, web analytics and metrics, mobile apps and how these can work together.
Key Topics:
? Security levels necessary to protect data
? Digital etiquette
? Customer Relationship Management systems
? Understand the differences between all the major digital and social media platforms
? Plan digital content based on audience needs
? How a digital marketing team works in a business environment
Principles of Coding
Develop knowledge in the range of concepts, approaches, software languages and techniques that are applicable to Principles of Coding.
Key Topics:
? Compatibility of code on different platforms
? Components involved in web development
? Hosting and serving
? Search Engines
? How local (cookies) or session data storage is utilised
? Programming languages and how they apply to building digital products (html/javascript)
Google Analytics IQ
Develop knowledge to be proficient in Google Analytics and be effective at leveraging Google Analytics within their organisations.
Key Topics:
? Layout, reporting, campaign and conversion tracking
? Data collection, setup and configuration
? Analysis tools and techniques
? Advanced marketing tool
Future Prospects
A permanent position is available on completion of the apprenticeship
Vacancy Detail
You?ll learn and use skills that will support you as you take on the wide range of technical and communication challenges that make up the digital marketing mix. If you?re organised, creative and love to communicate, this is the programme for you.
About the Company
Our client, based in Bristol is dedicated to providing robust, reliable and affordable IT solutions for office and work environments across Bristol and the South West. They have a passion for delivering state-of-the-art technology, backed by knowledgeable and friendly support.
Job Role
This is a brilliant opportunity for an apprentice to be involved in helping to manage social media accounts and generating engaging content.
As a Digital Marketing Apprentice your main role and responsibilities will include:
? Social Media management & engagement
? Researching topics in order to write Blogs & website content
? Writing copy for website content & Blogs
? Working with SEO
? Creating reports using analytics
Throughout the duration of the apprenticeship, you will receive training through blended learning. This combines online technical training within a virtual classroom, as well as real-world and practical experience with your employer. The certifications you gain are highly respected and globally recognised. The skills, knowledge and experience you will gain whilst on the programme are invaluable. Giving you the best possible start in your professional career within the marketing sector.