Digital Marketing and Social Media Apprentice
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Location: Manchester, M2 4 FN
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Type: Apprenticeship
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Salary: National Minimum Wage
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Sector: Information and Communication Technology (ICT)
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Ref: VAC-00760
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Application Deadline Date: 26/11/2021
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Start Date: 06/12/2021
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Positions Available: 1
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Working Week: Monday - Friday - Flexible hours
Brief Description
We have an exciting new digital marketing apprenticeship opportunity based in Manchester, Are you looking to launch your career in digital marketing?
Qualifications Required
5 A*-C (9-4) GCSEs or Equivalent, BTEC/A level Media or Marketing
Personal Qualities
? ?Can Do? attitude
? Passionate about all things digital and social media
? Creative
? Team Player
? Excellent communication and interpersonal skills
Skills Required
? Basic Marketing/Social media skills
? Knowledge on all Microsoft packages
? Computer literate
? Creative and able to use initiative
Training to be Provided
CORE MODULES
Marketing Principles
Develop an understanding of the range of digital marketing principles, strategies and techniques.
Key Topics:
? Customer engagement and market segmentation
? Customer lifecycle
? Digital and Social Media Strategies
? Exploiting real-time information
? Digital marketing campaigns
Digital Marketing Business Principles
Develop an understanding of search marketing, search engine optimisation and Pay-Per-Click, email marketing, web analytics and metrics, mobile apps and how these can work together.
Key Topics:
? Security levels necessary to protect data
? Digital etiquette
? Customer Relationship Management systems
? Understand the differences between all the major digital and social media platforms
? Plan digital content based on audience needs
? How a digital marketing team works in a business environment
Principles of Coding
Develop knowledge in the range of concepts, approaches, software languages and techniques that are applicable to Principles of Coding.
Key Topics:
? Compatibility of code on different platforms
? Components involved in web development
? Hosting and serving
? Search Engines
? How local (cookies) or session data storage is utilised
? Programming languages and how they apply to building digital products (html/javascript)
Google Analytics IQ
Develop knowledge to be proficient in Google Analytics and be effective at leveraging Google Analytics within their organisations.
Key Topics:
? Layout, reporting, campaign and conversion tracking
? Data collection, setup and configuration
? Analysis tools and techniques
? Advanced marketing tool
Future Prospects
After the Digital Marketing Apprenticeship, the candidate would be considered to possibly progress into a full-time permanent role as a Digital Marketing Executive for this amazing employer.
Vacancy Detail
This is a fantastic opportunity to join a fast paced media publishing company. They are looking for a creative individual with an eye for detail, who is able to articulate ideas and suggestions.
Roles & Responsibilities:
? Managing the running of The Hoot?s social media accounts.
? Assisting in the creation of content for The social media accounts.
? Handling social media management of campaign work.
? Weekend scheduling across all social media accounts.
? Hit growth targets across all social media platforms and accounts.
? Taking part in all creative content brainstorms for clients and original content.
? Researching and sourcing content for use across all social media accounts.
? Writing article content (only when needed).
? Providing support for the creation of client video content alongside social media team.
? Taking part in the development of social media strategies and content strategies across various social platforms and accounts.
? Staying up to date and on-trend with everything going on in West Yorkshire.
? Moderating and policing the community sections of The social media accounts such as comment sections and flagging any issues.
Duties
? On a day-today basis you will work as a valuable member of the social media team and will help run our various social media accounts ? Facebook, Instagram, TikTok.
? Alongside the social media team you will create, schedule and activate content across all three of our Instagram accounts ? sometimes managing and posting Instagram campaign work.
? You will be tasked by the Founder with various jobs such as creating Stories, unique Grid content and will also lead and execute the social media strategy for The Manc Audio.
? There will be times when you are required to work out of hours and/or on weekends in order to cover events and activities for use on social media.
? You will also ensure that you are in regular communication with other staff ? including the social, editorial, and senior management teams.
? Full training for this role
? There may be times when you are required to work from home, or out of the office, all
Throughout the duration of the apprenticeship, training through blended learning. This combines online technical training within a virtual classroom, as well as real-world and practical experience with your employer. The certifications you gain are highly respected and globally recognised. The skills, knowledge and experience you will gain whilst on the programme are invaluable, giving you the best possible start in your professional career within the marketing sector.
Other Information
Wages Explained:
Dependant on the candidate but in line with the National Minimum Wage for the age of the candidates plus fantastic perks and bonus!
You may be required to work at home or out of the office.