Digital Marketing Apprentice
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Location: Middlewich, CW10 9AG
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Type: Apprenticeship
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Salary: £206.25 per week
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Sector: Information and Communication Technology (ICT)
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Ref: VAC-00805
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Application Deadline Date: 07/01/2022
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Start Date: 10/01/2022
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Positions Available: 1
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Working Week: Monday - Friday 9.30am - 5.30pm
Brief Description
This is a fantastic opportunity to join a friendly and inspirational company in Middlewich, who are looking to help someone start an extremely rewarding career in digital marketing.
Qualifications Required
GCSEs at grades C/4 or above (or equivalent) in Maths and English.
Personal Qualities
? Punctual and reliable
? Good attention to detail - producing high standard results
? Confident and enthusiastic
? Creative and able to think outside the box
? Keen to learn about all aspects of digital marketing
Skills Required
? Knowledge of Social Media platforms (LinkedIn, Facebook, Twitter & Instagram)
? Knowledge of content creation
? Some knowledge of SEO is preferred
? Strong Microsoft Office knowledge e.g. Word, Excel and Outlook
? Excellent organisational and time management skills
? Good communication skills both written and verbal
The ideal candidate will be able to demonstrate an existing passion for digital marketing and social media and be able to demonstrate some skills already developed.
Training to be Provided
CORE MODULES
Marketing Principles
Develop an understanding of the range of digital marketing principles, strategies and techniques.
Key Topics:
? Customer engagement and market segmentation
? Customer lifecycle
? Digital and Social Media Strategies
? Exploiting real-time information
? Digital marketing campaigns
Digital Marketing Business Principles
Develop an understanding of search marketing, search engine optimisation and Pay-Per-Click, email marketing, web analytics and metrics, mobile apps and how these can work together.
Key Topics:
? Security levels necessary to protect data
? Digital etiquette
? Customer Relationship Management systems
? Understand the differences between all the major digital and social media platforms
? Plan digital content based on audience needs
? How a digital marketing team works in a business environment
Principles of Coding
Develop knowledge in the range of concepts, approaches, software languages and techniques that are applicable to Principles of Coding.
Key Topics:
? Compatibility of code on different platforms
? Components involved in web development
? Hosting and serving
? Search Engines
? How local (cookies) or session data storage is utilised
? Programming languages and how they apply to building digital products (html/javascript)
Google Analytics IQ
Develop knowledge to be proficient in Google Analytics and be effective at leveraging Google Analytics within their organisations.
Key Topics:
? Layout, reporting, campaign and conversion tracking
? Data collection, setup and configuration
? Analysis tools and techniques
? Advanced marketing tool
Future Prospects
A full time permanent role may be possible for the candidate when the apprenticeship is completed.
Vacancy Detail
You will be working with a fantastic team and will be mentored by the Director, who is extremely knowledgeable and supportive of apprentices.
Duties will include:
? Maintaining databases, spreadsheets and online documents.
? Working to tight deadlines
? Assisting the team with media planning on behalf of clients
? Creating ideas for social media posts and content creation
? Content writing for social media (captions & storytelling)
? Analysing data
? General office administration duties
Throughout the duration of the apprenticeship, you will receive training and accreditation through blended learning. This combines online technical training within a virtual classroom, as well as real-world and practical experience with your employer.
The certifications you gain are highly respected and globally recognised. The skills, knowledge and experience you will gain whilst on the programme are invaluable. Giving you the best possible start in your professional career within the marketing sector.
About the Company
The company are a digital marketing consultant, who are proud to be helping hundreds of business owners makes their dreams come true every year by focusing on cost effective marketing that pays for itself.