Digital Marketing Apprentice

  • Location: Solihull, B90 2EL
  • Type: Apprenticeship
  • Salary: £225.00 per week
  • Sector: Information and Communication Technology (ICT)
  • Ref: VAC-00848
  • Application Deadline Date: 06/06/2022
  • Start Date: 06/06/2022
  • Positions Available: 1
  • Working Week: Monday - Friday 9am - 5pm

Brief Description

Are you looking to launch a career in marketing? Do you enjoy writing and being creative? If so, our Digital Marketing Apprenticeship will get you off to a flying start.

Qualifications Required

To be considered for this role, you must have a C/4 grade in both GCSE Maths & English, and in three or four other subjects. You would look to be able to demonstrate your interest in digital marketing.
Please note that you must not hold an existing qualification at a higher level in a similar subject (e.g. a degree).

Personal Qualities

The company require a bright, enthusiastic and hardworking individual with a genuine desire to learn and to build a career. The company are looking for someone with a positive, highly self-motivating, can-do attitude and who isn’t afraid to ask questions.

Skills Required

• You must have an interest in digital marketing
• You will have good knowledge of the English language
• You will be highly organised, have excellent communication skills (both written and verbal) and a brilliant telephone manner
• You will be willing to work hard and eager to learn
• You will be creative and resourceful
• You will be ambitious and keen to embrace new challenges
• You will be confident and professional
• You will have a good working knowledge of social media.

Training to be Provided

CORE MODULES

Marketing Principles
Develop an understanding of the range of digital marketing principles, strategies and techniques.
Key Topics:
• Customer engagement and market segmentation
• Customer lifecycle
• Digital and Social Media Strategies
• Exploiting real-time information
• Digital marketing campaigns

Digital Marketing Business Principles
Develop an understanding of search marketing, search engine optimisation and Pay-Per-Click, email marketing, web analytics and metrics, mobile apps and how these can work together.
Key Topics:
• Security levels necessary to protect data
• Digital etiquette
• Customer Relationship Management systems
• Understand the differences between all the major digital and social media platforms
• Plan digital content based on audience needs
• How a digital marketing team works in a business environment

Principles of Coding
Develop knowledge in the range of concepts, approaches, software languages and techniques that are applicable to Principles of Coding.
Key Topics:
• Compatibility of code on different platforms
• Components involved in web development
• Hosting and serving
• Search Engines
• How local (cookies) or session data storage is utilised
• Programming languages and how they apply to building digital products (html/javascript)

Google Analytics IQ
Develop knowledge to be proficient in Google Analytics and be effective at leveraging Google Analytics within their organisations.
Key Topics:
• Layout, reporting, campaign and conversion tracking
• Data collection, setup and configuration
• Analysis tools and techniques
• Advanced marketing tool

Future Prospects

A permanent position is available on completion of the apprenticeship

Vacancy Detail

You’ll learn and use skills that will support you as you take on the wide range of technical and communication challenges that make up the digital marketing mix. If you’re organised, creative and love to communicate, this is the programme for you.

About the Company

Our client is a bookkeeping company based in Shirley near Solihull. Their objective is to provide their clients with a service that is second to none, taking the hassle and stress out of completing their accounts and allowing them the time to focus on their business, knowing that their paperwork is being looked after professionally.

Job Role

This is a brilliant opportunity for an apprentice to join their online marketing team and be involved in helping to manage social media accounts, generating engaging content, assisting with marketing campaigns, marketing support and other exciting projects.

As a Digital Marketing Apprentice your main role and responsibilities will include:
- Database management
- Social media
- Working with content management systems
- Data analysis
- Report creation
- Market research
- Google analytics
- Google adwords
- SEO
- Email marketing

This apprenticeship has expired