Apprentice Digital Marketing Executive
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Location: Manchester, M3 2HW
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Type: Apprenticeship
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Salary: £230.00 per week
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Sector: Information and Communication Technology (ICT)
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Ref: VAC-00864
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Application Deadline Date: 13/02/2022
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Start Date: 14/02/2022
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Positions Available: 1
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Working Week: 9am -5.30pm Monday to Friday 30 minute paid break + 30 minute unpaid lunch break
Brief Description
StraightIn is a leading and expanding LinkedIn Marketing agency, providing outbound B2B campaigns. We are Manchester based in the heart of the city centre of Manchester, and have offices in Dubai and Chicago. As the business grows so does our lovely team!
Qualifications Required
The company require a bright, enthusiastic and hard-working individual with a genuine desire to learn and to build a career. The company are looking for someone with a positive, highly self-motivating, can-do attitude from someone who isn?t afraid to ask questions.
To be considered for this role, you ideally would hold a C/4 grade in both GCSE Math?s & English, and in three or four other subjects. You would look to have gained a GCSE/BTEC/A Level in Business studies/Marketing.
? You will be highly organised, have excellent communication skills and a brilliant telephone manner.
? You will be willing to work hard and eager to learn.
? An interest in Digital marketing in advantageous
? Have excellent verbal communication skills
? Be Creative and Resourceful
? Be Ambitious and keen to embrace new challenges, with a healthy attitude towards risk
? Confident and professional
? Knowledge of Social Media
Personal Qualities
1) Self-starter
2) Willingness to learn and develop
3) Ability to work in a fast paced and positive environment
4) Ability to take ownership for own workload and manage own time
5)Can Do approach
6)Passionate about all things digital and social media
7) Good IT skills
8) Good literacy and creative
Skills Required
Maths and English Grade C or above (not Essential)
Training to be Provided
CORE MODULES
Marketing Principles
Develop an understanding of the range of digital marketing principles, strategies and techniques.
Key Topics:
? Customer engagement and market segmentation
? Customer lifecycle
? Digital and Social Media Strategies
? Exploiting real-time information
? Digital marketing campaigns
Digital Marketing Business Principles
Develop an understanding of search marketing, search engine optimisation and Pay-Per-Click, email marketing, web analytics and metrics, mobile apps and how these can work together.
Key Topics:
? Security levels necessary to protect data
? Digital etiquette
? Customer Relationship Management systems
? Understand the differences between all the major digital and social media platforms
? Plan digital content based on audience needs
? How a digital marketing team works in a business environment
Principles of Coding
Develop knowledge in the range of concepts, approaches, software languages and techniques that are applicable to Principles of Coding.
Key Topics:
? Compatibility of code on different platforms
? Components involved in web development
? Hosting and serving
? Search Engines
? How local (cookies) or session data storage is utilised
? Programming languages and how they apply to building digital products (html/javascript)
Google Analytics IQ
Develop knowledge to be proficient in Google Analytics and be effective at leveraging Google Analytics within their organisations.
Key Topics:
? Layout, reporting, campaign and conversion tracking
? Data collection, setup and configuration
? Analysis tools and techniques
? Advanced marketing tool
Future Prospects
A full time permanent role will be possible for the candidate when the apprenticeship is completed successfully
Fast progression in the business based on performance and work ethic.
Vacancy Detail
The role will consist of working on all aspects of our in-house marketing, providing you with a wide range of experience and responsibilities covering all aspects of marketing. This includes LinkedIn, paid search, social media (Facebook & Instagram and others), content writing, web design, SEO and graphic design.
You will be a valued member of our energetic and passionate marketing team, you will be trained and mentored throughout your apprenticeship, giving you the best possible kick-start to your career.
As a Digital Marketing Apprentice your main role and responsibilities will include:
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- Social media
- Working with the in-house marketing team to create content for social media and maximise engagement
- Responding to enquiries on social media channels
- SEO
- Working with the marketing team to optimise organic and paid search engine rankings
- Content & Email Marketing
- Creating marketing collateral, assist in raising the company profile
- Writing key worded blog posts
- Reporting
- Providing analytics and reports to your team
Other Information
Commute, public Transport Routes