Digital Marketing Apprenticeship
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Location: Manchester, M2 4 DN
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Type: Apprenticeship
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Salary: £12,000.00 per year
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Sector: Information and Communication Technology (ICT)
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Ref: VAC-00870
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Application Deadline Date: 07/03/2022
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Start Date: 14/03/2022
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Positions Available: 1
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Working Week: Monday to Friday
Brief Description
We are looking for creative candidates with a keen interest in Recruitment. Working closely with candidate managers, Head of Research and the Head of Operations. You will be involved in candidates for consultants to fill live job roles.
Qualifications Required
5 GCSE or equivalent including English and Maths
Personal Qualities
? Quick learner
? Proven ability to work well within a team and independently
? Proven record of good attendance and flexibility
? Positive energy and enthusiasm to succeed
? Ability to adapt to frequent change and a high-pressure environment
? Outstanding loyalty and commitment to the business
? Energetic and willing to learn about recruitment
? Highly motivated and a desire to be the best
Skills Required
? Excellent communication and interpersonal skills
? Good IT skills, including Microsoft Office
? Analytical and numerical
? Excellent writing skills with an aptitude for punctuation and grammar
? Ability to communicate well - both written and verbally
? Good planning skills and able to meet targets and meet deadlines
Training to be Provided
CORE MODULES
Marketing Principles
Develop an understanding of the range of digital marketing principles, strategies and techniques.
Key Topics:
? Customer engagement and market segmentation
? Customer lifecycle
? Digital and Social Media Strategies
? Exploiting real-time information
? Digital marketing campaigns
Digital Marketing Business Principles
Develop an understanding of search marketing, search engine optimisation and Pay-Per-Click, email marketing, web analytics and metrics, mobile apps and how these can work together.
Key Topics:
? Security levels necessary to protect data
? Digital etiquette
? Customer Relationship Management systems
? Understand the differences between all the major digital and social media platforms
? Plan digital content based on audience needs
? How a digital marketing team works in a business environment
Principles of Coding
Develop knowledge in the range of concepts, approaches, software languages and techniques that are applicable to Principles of Coding.
Key Topics:
? Compatibility of code on different platforms
? Components involved in web development
? Hosting and serving
? Search Engines
? How local (cookies) or session data storage is utilised
? Programming languages and how they apply to building digital products (html/javascript)
Google Analytics IQ
Develop knowledge to be proficient in Google Analytics and be effective at leveraging Google Analytics within their organisations.
Key Topics:
? Layout, reporting, campaign and conversion tracking
? Data collection, setup and configuration
? Analysis tools and techniques
? Advanced marketing tool
Future Prospects
Full time position upon successful completion of the apprenticeship
Vacancy Detail
Your typical Tasks will include:
? Admin Tasks
? Uploading information to the CRM system and keeping the system up to date
? Updating website
? Updating Social Media Content
? Creating content for social media
Other Information
Commute and travel costs