Digital Marketing Apprenticeship
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Location: Faversham, ME13 8GD
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Type: Apprenticeship
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Salary: £ 5.00
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Sector: Information and Communication Technology (ICT)
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Ref: VAC-00831
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Application Deadline Date: 27/12/2021
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Start Date: 03/01/2022
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Positions Available: 1
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Working Week: Monday - Friday
Brief Description
Intequal, in partnership with the Microsoft Apprenticeship Programme, are offering this exciting opportunity to embark on a career as a Digital Marketing Apprentice.
You?ll learn and use skills that will support you as you take on the wide range of technical and communication challenges that make up the digital marketing mix.
Qualifications Required
The company require a bright, enthusiastic and hard-working individual with a genuine desire to learn and to build a career. The company are looking for someone with a positive, highly self-motivating, can-do attitude from someone who isn?t afraid to ask questions.
To be considered for this role, you ideally would hold a C/4 grade in both GCSE Math?s & English, and in three or four other subjects. You would look to have gained a GCSE/BTEC/A Level in Business studies/Marketing.
? You will be highly organised, have excellent communication skills and a brilliant telephone manner.
? You will be willing to work hard and eager to learn.
? An interest in Digital marketing in advantageous
? Have excellent verbal communication skills
? Be Creative and Resourceful
? Be Ambitious and keen to embrace new challenges, with a healthy attitude towards risk
? Confident and professional
? Knowledge of Social Media
Skills Required
? Hardworking
? Reliable
? Ambitious
? Excellent written and spoken communication
Training to be Provided
CORE MODULES
Marketing Principles
Develop an understanding of the range of digital marketing principles, strategies and techniques.
Key Topics:
? Customer engagement and market segmentation
? Customer lifecycle
? Digital and Social Media Strategies
? Exploiting real-time information
? Digital marketing campaigns
Digital Marketing Business Principles
Develop an understanding of search marketing, search engine optimisation and Pay-Per-Click, email marketing, web analytics and metrics, mobile apps and how these can work together.
Key Topics:
? Security levels necessary to protect data
? Digital etiquette
? Customer Relationship Management systems
? Understand the differences between all the major digital and social media platforms
? Plan digital content based on audience needs
? How a digital marketing team works in a business environment
Principles of Coding
Develop knowledge in the range of concepts, approaches, software languages and techniques that are applicable to Principles of Coding.
Key Topics:
? Compatibility of code on different platforms
? Components involved in web development
? Hosting and serving
? Search Engines
? How local (cookies) or session data storage is utilised
? Programming languages and how they apply to building digital products (html/javascript)
Google Analytics IQ
Develop knowledge to be proficient in Google Analytics and be effective at leveraging Google Analytics within their organisations.
Key Topics:
? Layout, reporting, campaign and conversion tracking
? Data collection, setup and configuration
? Analysis tools and techniques
? Advanced marketing tool
Future Prospects
There is a full-time job for the right person after successful completion of the apprenticeship programme.
Vacancy Detail
? Daily tasks will be maintenance of the 5 sites
? Including regular content uploading
? Fixing issues and creative input. Other tasks include
? Creating third-party emails managing databases
? Liaising with clients