Digital Marketing Apprentice

  • Location: Willenhall, WV13 2EH
  • Type: Apprenticeship
  • Salary: £206.25 per week
  • Sector: Information and Communication Technology (ICT)
  • Ref: VAC-00871
  • Application Deadline Date: 06/06/2022
  • Start Date: 06/06/2022
  • Positions Available: 1
  • Working Week: Monday - Friday 9am - 5.30pm

Brief Description

Are you looking to begin a career in digital marketing? Are you a confident, self-starter?
If so, our Digital Marketing Apprenticeship will get you off to a flying start!

Qualifications Required

To be considered for this role, you must have a C/4 grade in both GCSE Maths & English, and in three or four other subjects. You would look to be able to demonstrate your interest in digital marketing.

Please note that you must not hold an existing qualification at a higher level in a similar subject (e.g. a degree).

Personal Qualities

The company require a bright, enthusiastic and hardworking individual with a genuine desire to learn and to build a career. The company are looking for someone with a positive, highly self-motivating, can-do attitude and who isn’t afraid to ask questions.

Skills Required

• Good communication skills
• An interest in IT is beneficial
• Happy to work independently

Training to be Provided

CORE MODULES

Marketing Principles
Develop an understanding of the range of digital marketing principles, strategies and techniques.
Key Topics:
• Customer engagement and market segmentation
• Customer lifecycle
• Digital and Social Media Strategies
• Exploiting real-time information
• Digital marketing campaigns

Digital Marketing Business Principles
Develop an understanding of search marketing, search engine optimisation and Pay-Per-Click, email marketing, web analytics and metrics, mobile apps and how these can work together.
Key Topics:
• Security levels necessary to protect data
• Digital etiquette
• Customer Relationship Management systems
• Understand the differences between all the major digital and social media platforms
• Plan digital content based on audience needs
• How a digital marketing team works in a business environment

Principles of Coding
Develop knowledge in the range of concepts, approaches, software languages and techniques that are applicable to Principles of Coding.
Key Topics:
• Compatibility of code on different platforms
• Components involved in web development
• Hosting and serving
• Search Engines
• How local (cookies) or session data storage is utilised
• Programming languages and how they apply to building digital products (html/javascript)

Google Analytics IQ
Develop knowledge to be proficient in Google Analytics and be effective at leveraging Google Analytics within their organisations.
Key Topics:
• Layout, reporting, campaign and conversion tracking
• Data collection, setup and configuration
• Analysis tools and techniques
• Advanced marketing tool

Future Prospects

A permanent position is available on completion of the apprenticeship

Vacancy Detail

If you’re organised, creative and love to communicate, this is the programme for you.

About the Company

Our client provides a fully fledged design and digital marketing service, offering a creative and personable approach in everything they do. Our client was established in 1998, primarily as a creative and website design agency. They have now evolved to lead in the design and development of IT business solutions.

Job Role

This is a brilliant opportunity for an apprentice to be involved in helping to manage social media accounts, generating engaging content, assisting with marketing campaigns, marketing support and other exciting projects!
As an apprentice your main role and responsibilities will include:
• Promoting business through social media platforms
• Social media management and engagement
• Researching topics in order to write Blogs and website content
• Writing copy for website content and Blogs
• Working with SEO
• Uploading new products to website

Throughout the duration of the apprenticeship, you will receive training through blended learning. This combines online technical training within a virtual classroom, as well as real-world and practical experience with your employer. The certifications you gain are highly respected and globally recognised. The skills, knowledge and experience you will gain whilst on the programme are invaluable, giving you the best possible start in your professional career within the marketing sector.

This apprenticeship has expired