Marketing and Advertising Executive Apprentice

A position has become available in a close-knit company in Cullompton, Devon. Adopstar is looking for a highly motivated individual to join their ad operations team.

Working with an array of high-profile global clients, you will manage the delivery of the company client’s digital advertising campaigns, liaising with many different departments within their organisations such as sales, marketing and campaign management to ensure the smooth running of their advertising needs.

On a day-to-day basis you will be communicating with clients on their requirements (over email and via the telephone), scheduling advertising campaigns through their ad serving systems, reporting on campaign performance, optimising digital advertisements to ensure KPIs are met, implementing strategies to further increase advertising revenues and quality assuring other team member’s work to ensure it is completed to the highest standard, all while working as quickly and efficiently as possible to ensure work is completed within the contracted turnaround times.

As this is an apprenticeship position, full training will be provided.

Important Info - For the first 4 weeks you will need to be in the office for training and thereafter working from home is available except Wednesdays, Company event days or during Client visits. Full training will be provided for all tasks and a technical minded person should not have any issues in picking this work up quickly.

Company Benefits

• Flexible holiday policy
• Remote working opportunities
• Chill room with arcade games
• Employee wellbeing benefits scheme
• Paid birthday holiday
• Energetic, fun culture
• Private Medical Insurance inc Dental & Optical
• Company auto enrolment pension scheme
• Eye tests & money off VDU glasses
• Training & personal development
• Length of Service Bonus
• Stupendous Christmas parties
• Fun company paid events
• Giant Jenga
• Free parking
• Flexible working hours
• Access to an Employee Assistance Programme
• Annual Awards Night
• Employee of the month with additional holiday as the prize
• Cheesy music Fridays
• Regular nerf gun wars

CORE MODULES

Marketing Principles
Develop an understanding of the range of digital marketing principles, strategies and techniques.
Key Topics:
• Customer engagement and market segmentation
• Customer lifecycle
• Digital and Social Media Strategies
• Exploiting real-time information
• Digital marketing campaigns

Digital Marketing Business Principles
Develop an understanding of search marketing, search engine optimisation and Pay-Per-Click, email marketing, web analytics and metrics, mobile apps and how these can work together.
Key Topics:
• Security levels necessary to protect data
• Digital etiquette
• Customer Relationship Management systems
• Understand the differences between all the major digital and social media platforms
• Plan digital content based on audience needs
• How a digital marketing team works in a business environment

Principles of Coding
Develop knowledge in the range of concepts, approaches, software languages and techniques that are applicable to Principles of Coding.
Key Topics:
• Compatibility of code on different platforms
• Components involved in web development
• Hosting and serving
• Search Engines
• How local (cookies) or session data storage is utilised
• Programming languages and how they apply to building digital products (html/javascript)

Google Analytics IQ
Develop knowledge to be proficient in Google Analytics and be effective at leveraging Google Analytics within their organisations.
Key Topics:
• Layout, reporting, campaign and conversion tracking
• Data collection, setup and configuration
• Analysis tools and techniques
• Advanced marketing tool