Digital Marketer Apprentice
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Location: Loughton, IG10 4LF
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Type: Apprenticeship
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Salary: £12,000.00 per year
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Sector: Information and Communication Technology (ICT)
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Ref: VAC-00982
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Application Deadline Date: 15/09/2022
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Start Date: 22/09/2022
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Positions Available: 1
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Working Week: 9am-5.15pm Mon-Fri
Brief Description
The company require a bright, enthusiastic and hardworking individual with a genuine desire to learn and to build a career. The company are looking for someone with a positive, highly self-motivating, can-do attitude and who isn’t afraid to ask questions.
Qualifications Required
To be considered for this role, you ideally would hold a GCSE in Maths and English (A*-C) or (9-3) or equivalent, and in three or four other subjects. You would look to have gained a GCSE/BTEC/A Level in Business Studies, Media or Marketing.
Personal Qualities
Bubbly, friendly person to fit well in team
Skills Required
• You will be highly organised, have excellent communication skills (both written & verbal) and a brilliant telephone manner.
• You will be a self started who is willing to work hard and eager to learn.
• You will be creative and resourceful and happy to work in a fun and busy environment.
Training to be Provided
CORE MODULES
Marketing Principles
Develop an understanding of the range of digital marketing principles, strategies and techniques.
Key Topics:
• Customer engagement and market segmentation
• Customer lifecycle
• Digital and Social Media Strategies
• Exploiting real-time information
• Digital marketing campaigns
Digital Marketing Business Principles
Develop an understanding of search marketing, search engine optimisation and Pay-Per-Click, email marketing, web analytics and metrics, mobile apps and how these can work together.
Key Topics:
• Security levels necessary to protect data
• Digital etiquette
• Customer Relationship Management systems
• Understand the differences between all the major digital and social media platforms
• Plan digital content based on audience needs
• How a digital marketing team works in a business environment
Principles of Coding
Develop knowledge in the range of concepts, approaches, software languages and techniques that are applicable to Principles of Coding.
Key Topics:
• Compatibility of code on different platforms
• Components involved in web development
• Hosting and serving
• Search Engines
• How local (cookies) or session data storage is utilised
• Programming languages and how they apply to building digital products (html/javascript)
Google Analytics IQ
Develop knowledge to be proficient in Google Analytics and be effective at leveraging Google Analytics within their organisations.
Key Topics:
• Layout, reporting, campaign and conversion tracking
• Data collection, setup and configuration
• Analysis tools and techniques
• Advanced marketing tool
Future Prospects
Ongoing Training and Support
Vacancy Detail
- Provide technical support to customers both internal and external through a range of communication channels.
- Establish and diagnose ICT problems/faults using the required troubleshooting methodology and tools.
- Interpret technical specifications relevant to the ICT task.
- Apply the appropriate security policies to ICT tasks in line with organisational requirements.
- Undertake the relevant processes with the relevant tools and technologies to resolve ICT technical issues.
- Apply appropriate testing methodologies to hardware or software or cabling assets.
- Document or escalate ICT tasks as appropriate to ensure a clear audit trail and progression of issues.
- Communicate with all levels of stakeholders, talking them through steps to take to resolve issues or set up systems, keeping them informed of progress and managing escalation and expectations.
- Practice guided continuous self-learning to keep up to date with technological developments to enhance relevant skills and take responsibility for own professional development.