Marketing Apprenticeship
-
Location: Cullompton , EX15 1BT
-
Type: Apprenticeship
-
Salary: Apprenticeship Minimum Wage
-
Sector: Information and Communication Technology (ICT)
-
Ref: VAC-01092
-
Application Deadline Date: 13/02/2023
-
Start Date: 20/02/2023
-
Positions Available: 3
-
Working Week: Monday to Friday. 830-1730.
Brief Description
A position is coming available in a close-knit company in Cullompton, Devon. Adopstar is looking for a highly motivated and analytically-minded individual to join their advertising operations team.
Qualifications Required
The company require a bright, enthusiastic and hard-working individual with a genuine desire to learn and to build a career. The company are looking for someone with a positive, highly self-motivating, can-do attitude from someone who isn’t afraid to ask questions.
To be considered for this role, you ideally would hold a C/4 grade in both GCSE Math’s & English, and in three or four other subjects. You would look to have gained a GCSE/BTEC/A Level in Business studies/Marketing.
• You will be highly organised, have excellent communication skills and a brilliant telephone manner.
• You will be willing to work hard and eager to learn.
• An interest in Digital marketing in advantageous
• Have excellent verbal communication skills
• Be Creative and Resourceful
• Be Ambitious and keen to embrace new challenges, with a healthy attitude towards risk
• Confident and professional
• Knowledge of Social Media
Personal Qualities
Personal requirements:
Impeccable written communication skills.
Comfortable communicating over the telephone.
A keen interest in digital advertising.
Ability to work under pressure to tight deadlines.
Proactive approach to daily tasks with a desire to exceed expectations.
Attentive to detail.
Capability to work within a team while being independently responsible for client accounts.
An interest to potentially learn technical aspects of web design and infrastructure further into the future.
Skills Required
Desired but not essential;
Experience within a customer account management role.
Familiarity with spreadsheet applications such as Microsoft Excel or Google Sheets.
Knowledge of digital advertising channels (display, video, email, social media, native, etc).
Training to be Provided
CORE MODULES
Marketing Principles
Develop an understanding of the range of digital marketing principles, strategies and techniques.
Key Topics:
• Customer engagement and market segmentation
• Customer lifecycle
• Digital and Social Media Strategies
• Exploiting real-time information
• Digital marketing campaigns
Digital Marketing Business Principles
Develop an understanding of search marketing, search engine optimisation and Pay-Per-Click, email marketing, web analytics and metrics, mobile apps and how these can work together.
Key Topics:
• Security levels necessary to protect data
• Digital etiquette
• Customer Relationship Management systems
• Understand the differences between all the major digital and social media platforms
• Plan digital content based on audience needs
• How a digital marketing team works in a business environment
Principles of Coding
Develop knowledge in the range of concepts, approaches, software languages and techniques that are applicable to Principles of Coding.
Key Topics:
• Compatibility of code on different platforms
• Components involved in web development
• Hosting and serving
• Search Engines
• How local (cookies) or session data storage is utilised
• Programming languages and how they apply to building digital products (html/javascript)
Google Analytics IQ
Develop knowledge to be proficient in Google Analytics and be effective at leveraging Google Analytics within their organisations.
Key Topics:
• Layout, reporting, campaign and conversion tracking
• Data collection, setup and configuration
• Analysis tools and techniques
• Advanced marketing tool
Future Prospects
Potential for a full-time role upon successful completion of the apprenticeship.
Vacancy Detail
Working with an array of high-profile global clients, you will manage the delivery of the company client’s digital advertising campaigns, liaising with many different departments within their organisations such as sales, marketing and campaign management to ensure the smooth running of their advertising needs.
On a day-to-day basis you will be communicating with clients on their requirements (over email and via the telephone), scheduling advertising campaigns through their ad serving systems, reporting on campaign performance, optimising digital advertisements to ensure KPIs are met, implementing strategies to further increase advertising revenues and quality assuring other team member’s work to ensure it is completed to the highest standard, all while working as quickly and efficiently as possible to ensure work is completed within the contracted turnaround times.