Digital Marketing Apprentice
-
Location: High Wycombe, HP11 1EL
-
Type: Apprenticeship
-
Salary: £200.00 per week
-
Sector: Information and Communication Technology (ICT)
-
Ref: VAC-00650
-
Application Deadline Date: 07/02/2022
-
Start Date: 10/02/2022
-
Positions Available: 1
-
Working Week: Monday - Friday 9.30am - 5.30pm
Brief Description
Have you recently finished school or college and are looking to launch your career in marketing? If so, our Digital Marketing Apprenticeship will get you off to a flying start.
Qualifications Required
GCSE maths and English A*-C/9-4 or equivalent.
Personal Qualities
? Energetic
? Reliable
? Positive
? Trustworthy
? Creative
? Passionate about all things digital and social media
Skills Required
? IT literate
? Good communication and interpersonal skills
? Excellent English written and verbal communication skills
Training to be Provided
CORE MODULES
Marketing Principles
Develop an understanding of the range of digital marketing principles, strategies and techniques.
Key Topics:
? Customer engagement and market segmentation
? Customer lifecycle
? Digital and Social Media Strategies
? Exploiting real-time information
? Digital marketing campaigns
Digital Marketing Business Principles
Develop an understanding of search marketing, search engine optimisation and Pay-Per-Click, email marketing, web analytics and metrics, mobile apps and how these can work together.
Key Topics:
? Security levels necessary to protect data
? Digital etiquette
? Customer Relationship Management systems
? Understand the differences between all the major digital and social media platforms
? Plan digital content based on audience needs
? How a digital marketing team works in a business environment
Principles of Coding
Develop knowledge in the range of concepts, approaches, software languages and techniques that are applicable to Principles of Coding.
Key Topics:
? Compatibility of code on different platforms
? Components involved in web development
? Hosting and serving
? Search Engines
? How local (cookies) or session data storage is utilised
? Programming languages and how they apply to building digital products (html/javascript)
Google Analytics IQ
Develop knowledge to be proficient in Google Analytics and be effective at leveraging Google Analytics within their organisations.
Key Topics:
? Layout, reporting, campaign and conversion tracking
? Data collection, setup and configuration
? Analysis tools and techniques
? Advanced marketing tool
Future Prospects
After the Digital Marketing Apprenticeship, the candidate would be considered to be promoted to the permanent position as the Online Marketing Manager.
Vacancy Detail
An extraordinary and fantastic opportunity to join an exciting fast-growing e-commerce company, You will get the opportunity to experience all of the crucial and fundamental areas of e-commerce.
You will learn and use skills that will support you as you take on the wide range of technical and communication challenges that make up the digital marketing mix. If you are organised, creative and love to communicate, this is the programme for you.
You will get the opportunity to experience all of the crucial and fundamental areas of e-commerce.
For the right person, there is the opportunity to secure full-time employment and progress to higher level qualifications.
Your main responsibilities will include:
? To help developing online sales through different platform, own website, Amazon and partners website.
? Liaising with PR regarding Marketing calendar and events.
? Strategic planning and execution of DM campaigns
? Working in a team; developing new ideas and marketing tactics
? Utilising email marketing platforms
? Understanding the impact marketing has on business
? Working with SEO, PPC and Google Analytics
? Content production (you don?t have to be William Shakespeare, but you need to love writing)
The Company
The Company retails an extensive selection of fruit vinegars and exquisite oils, selected wines, exotic liqueurs and an interesting selection of fine and rare spirits, all sold straight from the cask.
They believe that theatre of taste is the core concept of the brand as all products can be try on the premises such as in Selfridges. The company have been described as an Aladdin's cave for food and drink lovers.
Throughout the duration of the apprenticeship, you will receive training through blended learning. This combines online technical training within a virtual classroom, as well as real-world and practical experience with your employer. The certifications you gain are highly respected and globally recognised. The skills, knowledge and experience you will gain whilst on the programme are invaluable. Giving you the best possible start to your professional career within the marketing sector.
Other Information
Monday - Friday, between 9.30am - 5.30pm. Details to be confirmed.
Total hours per week: 40.00
?200 per week plus incentive based upon performance.