Digital Marketing Apprentice

We are looking for a creative candidate with a keen interest in Digital Marketing. Working to build a strong online presence for the brand and the new E-commerce websites. You will be involved in creating/running marketing campaigns, social media, email marketing, creating landing pages and content writing. Based in a team in Cheshire.

Your typical Tasks will include:
? Marketing Campaigns Management: Understanding of campaign life cycle, assisting in developing marketing strategies alongside your manager. For this you may do research tasks and create presentations with your findings
? Analytics: Monitoring Google Analytics and adding results to a spreadsheet to analyse website traffic and make recommendations to optimise the pages, such as reducing bounce for SEO
? Email Marketing: Creating and building emails for email marketing campaigns using software such as Mailchimp
? Content Writing: Writing content for the company blog, website and social media channels
? Website Management: Building webpages, creating landing pages and generally updating the website

Main Duties and Responsibilities:
? Brainstorming new and creative ideas
? Innovating and presenting new digital/offline strategies
? Implementing and supporting marketing strategies including social media, print, email, blog, SEO and more
? Driving traffic to company pages
? Uploading content to the website
? Developing engaging online content including videos, graphics, and blogs
? Measuring and reporting performance of digital marketing campaigns/content and assess against goals, using relevant sites such as Google Analytics
? Keeping abreast of new social media sites, technologies, and digital marketing trends; implementing these new technologies in developing campaigns
? Identifying trends and insights, and optimising content, techniques, spend and performance based on the insights
? Support content producers to create optimized product listings on the E-commerce website that drive high visibility in organic search for consumer brands
? Assist in producing written content to drive customer understanding and sales conversion
? Ensuring that all product categories are SEO/user friendly and that all the URLS are correct.
? Ensuring all key and relevant content is accessible and correct, based on the requirements of the channel
? Ensuring our content conforms to the brand's and customer's standards
? Evaluate traffic and sales data to improve the effectiveness of content

Throughout the duration of the apprenticeship, you will receive training and accreditation through blended learning. This combines online technical training within a virtual classroom, as well as real-world and practical experience with your employer. The certifications you gain are highly respected and globally recognised. The skills, knowledge and experience you will gain whilst on the programme are invaluable. Giving you the best possible start in your professional career within the marketing sector.
You will be enrolled onto the Digital Marketing Apprenticeship and work towards gaining a City & Guilds Level 3 Digital Marketing Diploma. You will also have the opportunity to learn specific skills in SEO and Google Ads, LinkedIn, Hootsuite and Google analytics. You will also a achieve the Google Academy IQ certifications. This apprenticeship is delivered remotely using a live virtual classroom and the very latest Microsoft Technologies. This apprenticeship teaches the fundamental core skills required for anybody looking to kick-start a career in the Digital Marketing Sector.